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How to Use Instagram for marketing your Dropshipping store!

Instagram is increasingly becoming popular amongst marketers as a reliable and powerful medium to market your products and services.

If you run a dropshipping business, Instagram can radically transform your marketing and prove to be a vital tool that costs you almost next to nothing!

If you haven’t used Instagram to promote your dropshipping store, you’re missing out on a highly engaging audience, ready to connect to you and your store!

Consider adding Instagram marketing into your marketing mix because:

  • It is absolutely free;
  • It is visually engaging;
  • It helps you raise awareness;
  • It lets you tag your products;
  • It allows you to find and reach a new audience;
  • It serves as an amazing ad platform.
  • It integrates with Facebook

In this article, we shall briefly explain how you can make the most out of Instagram without a lot of hassle

1. Craft an appealing Bio

One would imagine that what’s the big deal about Bio. It’s just information about your company, right? Actually, this may be the most important section of your profile for a first time visitor. It is important to craft a well-thought, well-articulated and includes your contact information and URL.

To make it more interesting:

  • Tell them what’s unique about your product or company
  • Include Keywords and Emoji’s to highlight the main areas of your business and expertise.
  • Don’t forget to include the link to dropshipping store itself, phone number, e-mail address, WhatsApp, Viber, Facebook account, etc.
  • Always Include the main Hashtag

2. Promote business on Instagram: Adding hashtags

Generally speaking, hashtags perform several highly important functions:

  • Avoid using too many hashtags and try to stick with the most relevant ones.
  • Always include your main hashtag in all your posts
  • Hashtags can also help you with tracking customer reviews and comments wherever there is a conversation about your brand. You can learn what kind of feedback your customers are leaving using your hashtags.
  • You can also use screenshots of these reviews with hashtags to showcase as testimonials on your site, etc.
  • You can also capitalize on trends and seasons using appropriate hashtags.
  • You can also use hashtags for specific campaigns to make them memorable and easy for people to search

A good idea to avoid hashtag stacking is to leave the hashtags out of the post and include them as the first comment on your post.

3. Optimize and Automate

To optimize these activities and eventually automate them, you can get plugins that will automatically:

  • Plan your posts;
  • Monitor comments;
  • Search for hashtags.

Personally, we would recommend you check out [Enter URL] –, and thanks to the plugin, we managed to get 66,000+ followers on our [Brand name] Store Instagram account.

This also enables you to have reporting and analytics that you provide you insights about how your brand and posts are performing.

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4. Adding posts manually for Instagram promotion

While Automatic posting is awesome and actually works wonders with your regular content, manually posting is not to be ignored in your marketing strategy.

Posts that are relevant and engaging that you create yourself have unique value to offer and this helps your account to look more human rather than robotic.

5. Promote business on Instagram: Adding videos

Video is the name of the game! We already know it. It is the number 1 most engaging type of content you can use in your marketing. Period.

No, seriously.

In dropshipping business, videos are relevant more than ever, because:

  • The help you explain the product.
  • They help you capture and show the product from every angle
  • It is the closest thing to real life, with movement, compared to still pictures.
  • It provides you the opportunity to be creative with your content
  • They provide you an opportunity to connect with your audience and also go behind-the-scenes
  • The add more credibility to your store

Speaking of video, we must also mention here the power of testimonial videos. If you’ve managed to capture reviews by your customers on video, treat them as no less than gold. Video testimonials are one of the most powerful tools you can use to increase conversions.

6. Promote business on Instagram: Exploring galleries

At the beginning of 2017, Instagram introduced a new fun feature –called ‘gallery’. It allows you to put up to 10 photos or videos in a single post.

This is exceptionally useful for Dropshippers as now you can simply create a carousel post of your products rather than spamming your subscriber’s feed with multiple posts or spending endless hours creating collages.

Gallery can also be a nice alternative to video – if you want to show many details of an item, just make several photos and combine them in a single post. Voila!

7.  Going for Instagram Stories to Promote Your Business

Instagram Stories is without a doubt one of the most powerful ad mediums. Why? Well because of the fact that they are vertical videos! They cover your entire screen removing any and all distractions and focusing your subscriber’s attention completely on your add.

Given that the quality of your content is high and engaging and the copywriting is done well, Instagram ads can really convert well, if done right!

Conclusion:

Understand that Instagram is primarily a visual medium. Do not compromise on quality when it comes to communicating visually whether it’s a photo or a video. Try to build a relationship through your content and communicate what your brand stands for and there is no reason why Instagram can’t be a highly profitable addition to your marketing!

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For most individuals building a well designed online store isn’t the greatest challenge. With the right templates, well-written product descriptions, and appealing store designs having a great looking store is no longer as challenging as it once was. 

It may have gotten easier to design a web store either for your own products or for drop shipping but with so much competition finding a way to market that store to the desired target audience has become a whole lot harder. Most markets have become highly saturated and finding that niche that can allow you to rank up quicker and become profitable and popular is becoming increasingly difficult.

What if we told you that you can find the right niche for your online store using just four easy steps? That’s right! We have come up with the best tips and tricks to focus your marketing efforts and find a niche that is not only profitable but also captures your interest.

  1. Finding A Niche Through A Dropshipping Platform?

If you are using a dropshipping platform such as Wonify check relevant statistics that can help you better understand what niches are popular and what products are doing better than others.

A great tip during your niche research is to administer a measurable value to the items that can be found on your dropshipping platform. This way you can quickly determine which niche products are more lucrative than others and what markets tend to be more popular for buyers on the said platform 

For example, if you input a particular keyword and can find more than 2000 products listed this means that that particular niche has a 5-star rating. The next thing to look at is the order number. Taking the average number of orders for the top 10 products listed on a particular keyword can also tell a lot about the popularity and scope of that given niche. If the means score is higher than 2000 orders than once again that niche should be allocated a 5-star rating.

Other ways to determine the most popular niche markets will also include things like supplier credibility, price, seasonality, customer reviews, and market trends. Whether a particular product is suitable for being promoted via social media channels and SEO is yet another aspect that has to be taken into consideration when finding that perfect sweet spot.

  1. Finding A Niche Through Google Trends

Google Trends is an awesome tool that is essential when it comes to determining public interest in a particular product or niche market. By analyzing Google search trends this tool is able to provide vital information on a particular product such as:

  • Search volume changes over time
  • The most popular search terms or keywords
  • The locality of where the searches are predominantly coming from
  • The consistency or frequency of the search term over the course of a year

Using this tool and familiarizing yourself with its many potential settings and filters can be instrumental in helping you identify highly profitable market niches that have the potential to grow quickly and be highly profitable.

  1. Finding A Niche Using Instagram

The exponential success of social media platforms such as Facebook, Instagram, Pinterest, Twitter and many more has made it easier for marketers to understand and quantify consumer behavior. 

With Instagram, it is a matter of simply inputting a ‘category’ in the search bar that you want information on and looking at the names of the accounts that contain your focus keywords. By opening these top accounts you can quickly determine the number of followers in each of these accounts that can give you a quick idea of the potential in the market place.

If the top accounts have more than 50,000 followers that you have likely stumbled upon a popular niche that has a large target audience. Not only does this help in determining market size and popularity you can also contact these accounts and see if they would be interested in promoting your product via a shoutout which can result in an influx of sales in relatively quick time.

  1. Finding A Niche via Facebook

Facebook is the mother of all social media platforms just as Google is the king of search engines. When finding a niche using Facebook, type the desired keyword in the search bar and then choose the ‘Groups’ section which will populate a list of groups that have the primary keyword in their name.

Each group will also show the number of members enrolled. A general rule of thumb when researching viable niches on Facebook is to look for a niche that has more than 15 groups with each group having an average of at least 30,000 members. The ‘Pages’ section can also help in providing insight into the popularity of the said niche and the potential opportunities it presents for your business.

How Can One Determine What Niches To Avoid?

Certain market niches have to be avoided or approached with great caution as they might not be fit for online selling. Market niches that have products or items that are either too large, bulky or heavy (such as industrial machinery) are not ideal for online selling. Products that require the need to be touched or thoroughly inspected are also not ideal niches to get into as return rates that be atrociously high and can bleed away profits.

Products that are fragile or perishable and can easily be damaged during transportation should also be avoided. Finally, avoid niches that involve the shipping of items that can pose legal issues either at customs or at the postal service.

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