The biggest hurdle most new dropshipping entrepreneurs face is picking a niche and products to focus on. And it’s understandable – it’s likely the biggest decision you’ll make and has long-term consequences on the success or failure of the business.
The most common mistake at this stage is picking a product based on personal interest or passion. This is an acceptable strategy if being interested in the product is your primary objective, not necessarily business success. But if your #1 goal is to build a profitable drop shipping site, you’ll want to consider setting your personal passions aside when doing market research, or at least making sure they meet with the criteria discussed below.