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For a new drop shipping store owner, we know what it’s like to be overwhelmed by the number of things you have to learn to make it work.

So where do you start? What is the 20% that makes the rest of the 80% work?

Ever think about it? What do you think is the single most important factor that makes or breaks a dropshipping store? What should you spend your time learning?

If you said something along the lines of Traffic, People, Buyers or Audience, then you are absolutely right!

In a nutshell, it is… The Audience!

7 Day Dropshipping Course
7 Day Dropshipping Course

Why is it important?

Why can’t you just create a store with nice branding and a great looking logo and put some ads on? Because you know you need a solid marketing strategy. And if there’s one thing that guides, inspires and impacts your marketing strategy, it is your audience!

Your target audience is truly what guides your content, your tonality, the campaigns you run and the words you use.

How do you plan to speak to an Audience you know nothing about?

Create Audience personas to step into the shoes of your buyer.

  • Understand how they feel
  • Learn how you can provide value
  • Create your content in a language that most appeals them
  • Find relevant audience pools and channels where your audience hangs out

Let’s dive deep into how you can understand your audience better!

1. Look for small groups

The best part about dropshipping is that you are not bound by geographical boundaries. Your customer can be any part of the world that you can ship to, and then can purchase your product.

Look carefully at your niche. Take note of what kind of customers are your target audience. Batch them with common umbrellas. What are the factors that unite them? Is it part of a larger hobby, interest or passion? Look for sub-cultures that exist within your niche.

2. What do they need?

Look to them in terms of small segments of the population.

Are you targeting the millennial crowd who likes to have the latest gadgets which are also affordable?

Are you targeting women who have post-maternity who want to get in shape but are too busy to go to the gym?

Notice that in both examples we are looking for needs of people who are part of a larger audience segment but not too large that we can’t target. At the same time, we are looking to answer very specific needs.

Well, you got the idea. Once you’ve identified your small group and made a few of these profiles to target, you need to answer for your self (your store),  what does your audience need?

And the answer to this question leads us to :

3. Can you meet these needs?

It goes without saying that these needs need to be on a recurring basis preferably so you can build a long term relationship with this audience.

How quickly and efficiently can you meet these needs?

As drop shippers, we have to rely on our suppliers. You need to know the lead time of getting your products in the hands of the customers, provide on-going customer support during the process and be confident that you can meet these needs reliably and as committed.

Stunning Dropshipping Websites

4. Speak in their language

As mentioned above, your target audience basically defines the kind of language you are going to use in all your communication. If your product reaches out more than one kind of audience then your best bet is to run separate campaigns targeting these segments to better understand and optimize results.

You wouldn’t wanna speak to baby boomers in the same tone as you would to Millenials. Same goes with formal, casual and humorous content – you have to speak in the language they relate to!

6. Where do they hang out?

We are all hanging out at some place or another. We are all part of small groups and networks utilizing the various social networks and websites online.

You need to have a strong presence where your audience is hanging out. Which blogs do they visit, which forums they are a part of? If they are in Facebook groups and communities? Which websites do they frequent?

By knowing this, you will be able to plan your media strategy and content marketing easily. 

7. Conclusion

Take a note pad and answer these questions for your store. Spend some time on each one and do thorough research. Please don’t just ‘wing’ it.  It is worth spending time on this part as understanding your target audience is without a doubt, the single most important factor that can turn the odds in your favor and make your store a success!

Check out our other related articles

How to write effective SEO Product Descriptions for your Dropshipping Business

The Importance Of Brand Identity For Any Drop Shipping Business Model

How to Use Instagram for marketing your Dropshipping store

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How to Use Instagram for marketing your Dropshipping store!

Instagram is increasingly becoming popular amongst marketers as a reliable and powerful medium to market your products and services.

If you run a dropshipping business, Instagram can radically transform your marketing and prove to be a vital tool that costs you almost next to nothing!

If you haven’t used Instagram to promote your dropshipping store, you’re missing out on a highly engaging audience, ready to connect to you and your store!

Consider adding Instagram marketing into your marketing mix because:

  • It is absolutely free;
  • It is visually engaging;
  • It helps you raise awareness;
  • It lets you tag your products;
  • It allows you to find and reach a new audience;
  • It serves as an amazing ad platform.
  • It integrates with Facebook

In this article, we shall briefly explain how you can make the most out of Instagram without a lot of hassle

1. Craft an appealing Bio

One would imagine that what’s the big deal about Bio. It’s just information about your company, right? Actually, this may be the most important section of your profile for a first time visitor. It is important to craft a well-thought, well-articulated and includes your contact information and URL.

To make it more interesting:

  • Tell them what’s unique about your product or company
  • Include Keywords and Emoji’s to highlight the main areas of your business and expertise.
  • Don’t forget to include the link to dropshipping store itself, phone number, e-mail address, WhatsApp, Viber, Facebook account, etc.
  • Always Include the main Hashtag

2. Promote business on Instagram: Adding hashtags

Generally speaking, hashtags perform several highly important functions:

  • Avoid using too many hashtags and try to stick with the most relevant ones.
  • Always include your main hashtag in all your posts
  • Hashtags can also help you with tracking customer reviews and comments wherever there is a conversation about your brand. You can learn what kind of feedback your customers are leaving using your hashtags.
  • You can also use screenshots of these reviews with hashtags to showcase as testimonials on your site, etc.
  • You can also capitalize on trends and seasons using appropriate hashtags.
  • You can also use hashtags for specific campaigns to make them memorable and easy for people to search

A good idea to avoid hashtag stacking is to leave the hashtags out of the post and include them as the first comment on your post.

3. Optimize and Automate

To optimize these activities and eventually automate them, you can get plugins that will automatically:

  • Plan your posts;
  • Monitor comments;
  • Search for hashtags.

Personally, we would recommend you check out [Enter URL] –, and thanks to the plugin, we managed to get 66,000+ followers on our [Brand name] Store Instagram account.

This also enables you to have reporting and analytics that you provide you insights about how your brand and posts are performing.


4. Adding posts manually for Instagram promotion

While Automatic posting is awesome and actually works wonders with your regular content, manually posting is not to be ignored in your marketing strategy.

Posts that are relevant and engaging that you create yourself have unique value to offer and this helps your account to look more human rather than robotic.

5. Promote business on Instagram: Adding videos

Video is the name of the game! We already know it. It is the number 1 most engaging type of content you can use in your marketing. Period.

No, seriously.

In dropshipping business, videos are relevant more than ever, because:

  • The help you explain the product.
  • They help you capture and show the product from every angle
  • It is the closest thing to real life, with movement, compared to still pictures.
  • It provides you the opportunity to be creative with your content
  • They provide you an opportunity to connect with your audience and also go behind-the-scenes
  • The add more credibility to your store

Speaking of video, we must also mention here the power of testimonial videos. If you’ve managed to capture reviews by your customers on video, treat them as no less than gold. Video testimonials are one of the most powerful tools you can use to increase conversions.

6. Promote business on Instagram: Exploring galleries

At the beginning of 2017, Instagram introduced a new fun feature –called ‘gallery’. It allows you to put up to 10 photos or videos in a single post.

This is exceptionally useful for Dropshippers as now you can simply create a carousel post of your products rather than spamming your subscriber’s feed with multiple posts or spending endless hours creating collages.

Gallery can also be a nice alternative to video – if you want to show many details of an item, just make several photos and combine them in a single post. Voila!

7.  Going for Instagram Stories to Promote Your Business

Instagram Stories is without a doubt one of the most powerful ad mediums. Why? Well because of the fact that they are vertical videos! They cover your entire screen removing any and all distractions and focusing your subscriber’s attention completely on your add.

Given that the quality of your content is high and engaging and the copywriting is done well, Instagram ads can really convert well, if done right!


Understand that Instagram is primarily a visual medium. Do not compromise on quality when it comes to communicating visually whether it’s a photo or a video. Try to build a relationship through your content and communicate what your brand stands for and there is no reason why Instagram can’t be a highly profitable addition to your marketing!

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The dropshipping business is a lucrative way to generate steady income without having to put too much time and money to get things rolling. This has made dropshipping products an attractive online means for generating income in the ever-growing e-commerce industry.

However, the dropshipping model is a competitive one and a lot of factors have to be accounted for in order to stand out and be noticed. One such factor is price. Pricing can play a vital part in the marketing strategy and in the dropshipping model especially, pricing is crucial.

This is because, as you may already know, dropshipping profits are essentially the difference between the price specified by the seller and the price advertised on your store. You would think that the higher the price you set the more profit is to be made but this is a lot more challenging to pull off no matter what niche you may be targeting.

If you are currently managing a dropshipping store and looking for ways to improve your bottom line you have come to the right place! Let us take a look at different pricing strategies, tips, and tricks that one can adopt to get the most profit out of their dropshipping store.

7 Day Dropshipping Course
7 Day Dropshipping Course


Keeping track of all costs incurred in running your dropshipping store is of vital importance. Make sure that you keep a record of all business expenses from the cost of products listed to shipping and branding costs (if any).

Knowing your numbers is essential when it comes to dropshipping profits as it allows you to fine-tune processes and ensure that costs are kept to a minimum. The lower the cost the higher the profit margins.

It is almost always recommended to set a high stock price for a product and then play around with that price using a combination of price marketing strategies such as discounts, coupons, promotions, etc. If you start with too low of a price point you won’t be able to offer deals that are attractive enough to trigger an impulse buy. 

We will talk about pricing strategies and pricing psychology is more detail so keep reading!

Knowledge Is Priceless

Research is perhaps the most time-consuming aspect of any successful dropshipping model. The more you research the more enlightened you become on what your target audience wants and what your competitors are doing. These insights can be the difference between making nominal profits or making abnormal profits.

By doing research and due diligence one can better understand the market and the needs of its target audience. Things like what markets hold the highest potential for a particular product? or what products or manufacturers are popular and trending can only be answered by doing research and learning about the industry and target audience.

Price Should Never Remain Fixed. 

The belief that consistency is pricing is the key to sustained profits no longer holds true in the online world. Price fluctuations are common and in fact one of the most effective ways to help improve your bottom line. By playing with the pricing of different products listed in your store you can formulate a better understanding of what price point brings in the most profit.

Cost based Strategy

When you’re creating a cost-based pricing strategy for your business, there are two main things that you need to worry about.

The total cost that you incur when you’re making a sale, and the profit margin that you want to make per sale.

So, let’s use an example to show exactly how cost-based pricing works.

Let’s say that you’re running a women’s clothing store and you’re selling v-neck t-shirts.

You’re dropshipping, so you won’t need to worry about production costs, as you’re purchasing your products directly from your supplier every time you make a sale.

It costs you $5 to source your products from your supplier, and $2 to ship the products to your customers. 

That takes you to $7 in total. 

Then you set a cost of $5 more per product for Facebook ads to draw in traffic to your online store and land a conversion. 

So, in total you’ll spend $12 to source a product, make a sale, and ship it to our customer. 

Pretty simple so far. Next, you’ll need to decide the amount of money that you want to charge per product to complete this cost-based pricing strategy. 

You could try selling the crop tops at $15 each, or even $20, and see if you can land the sales – you’d be earning a decent profit at both of those prices.

Understand The Mindset Of Your Target Audience

If you are dealing with exclusive products that appeal to certain niche demographics than generally, a higher pricing strategy is the way to go. For more generic products more often than not, the cheaper they are the more they tend to sell. This is why it is important to truly understand your target audience for dropshipping.

However, that is but the basics of pricing. One needs to dwell a lot further and look for answers to questions like; What do customers value most about the product, brand or promotion? Is the product meeting customer expectations? What sets my store apart from the rest of the competition? Am I getting return customers? What do customers most like about the store? What do they most dislike about the store? So on so forth…


It is no secret that our human psychology generally makes us want a product if we see it on a big sale or some form of exclusive discount or promotion. The fear of loss is a factor that is perhaps the biggest contributor to an impulse buy decision. 

If you have shopped online you know exactly what we mean. A timer telling you that they are but just a few minutes left on this once in a lifetime sale is likely going to make you want to buy that product regardless of what it may be. 

This is why it is essential to have sales, promotions, special offers, coupons, discounts, and more available on your store all-year-round for not all but a majority of the products listed to entice customers to visit the store and browse its wares.

Be cautious though, over use of discounting and sales can lead your customers to expecting this and it can be very difficult to get them out of that mindset when they have caught on.

Pricing Hypnosis!

Psychological pricing is one way to make a product seem less than its actual price. A product priced at $29.99 is read by most as $29 when it is, in fact, $30. This is just how our minds work and marketers have been using such pricing techniques for decades. So why shouldn’t you?

Stunning Dropshipping Websites

The Do’s & Don’ts Of Pricing

When setting a price for your dropshipping products here are a few things that you should always do and a few things that you avoid.

The Do’s: 

  • Constantly experiment with pricing. 
  • Change the sales offers and promotions periodically and monitor the stats to see what is working and what isn’t. 
  • Spend a little on branding in order to differentiate your product from the rest of the competition. 
  • Know your market and target audience
  • Learn, adapt, grow!

The Don’ts: 

  • Never copy or follow your competition’s pricing strategies. 
  • Avoid listing products without the free shipping or a preferred express shipping option. 
  • Never set too low of a price point. Cheap isn’t always best.
  • Don’t be rigid with your pricing. The more you experiment the more you are likely to learn.


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When it comes to dropshipping businesses, the tiniest details can often make the biggest differences in building brand identity and raising brand awareness. Having a well-thought-out brand name is one thing but getting the right design elements behind that brand name is a different ball game altogether.

Vital design elements for any online store design include aspects such as colors, fonts, logos, icons, and favicons. Having a user-friendly but visually appealing online store isn’t as straightforward as one tends to imagine. 

The ultimate goal of any dropshipping e-commerce store is to create a unique and welcoming experience for its customers. We have compiled some of the key design elements that can make all the difference when it comes to forming a unique brand identity for your dropshipping store.

The Choice Of Colors

The color scheme of your website is often the first thing that attracts the eye of any customer landing on the page. Consumer behavior studies suggest that most online customers can make their initial judgments of an online store in a matter of seconds and this is generally based on color as color is more recognizable than text, numbers, and symbols.

In this regard, not only does the choice of colors for brand identity become that much more important but also keeping that color scheme constant throughout all pages is equally vital to positively impact brand recognition.

It is no secret that certain colors instill certain emotions or feelings. However, this is but a stereotype as even though colors trigger emotions those emotions can be quite different depending on the person in question. The best practice is to ensure that the color scheme you choose compliments the image of your store and the values of your brand.

Another general rule of thumb is to use warm and inviting colors that aren’t too bright or too dull. Depending on the product in question, often a more minimalist color approach can often lead to better results than vivid and bright color schemes.

Choice of Logo Size & Design

Your brand logo is the most important visual element of any online store. It is the cornerstone of your store’s visual identity. A unique, intuitive, and eloquent logo design is instrumental when it comes to personalizing your online storefront and inventory. 

The logo of an online store can often tell a lot about the storefront. An intricately designed logo that has thought and methodology behind it can set you apart from other dropshipping stores selling similar products. The more personalized your storefront is the more recognizable and recallable it is likely to be.

A well-designed logo can mean a lot to the image and reputation of a dropshipping store and is the most distinctive feature of any store design.

The size of your logo is also an important aspect to consider. You don’t want your logo too small or too big and finding that right size that is subtle yet instantly recognizable is a skill best left to the professionals.

Often the simplest logos can have the most profound impact and recognition value. Often the more complicated your logo design is the less recallable it actually becomes. A complicated design also makes it difficult for the logo to look appealing in different sizes or colors which can pose major marketing issues later on.

Choice of Text & Fonts

Usually one doesn’t have much choice when it comes to fonts on dropshipping stores that are built on pre-programmed platforms. However, you do have a choice on what font to use for your brand logo and ongoing banner and social media posts. 

Fonts often have their own character or personality behind them that convey a subtle message and tone of communication. The typography you select is extremely important when it comes to delivering the right message to a potential customer about your brand identity and values.

Fonts can be divided into four broad categories that include:

  • Traditional Fonts – Used to display professionalism and trustworthiness
  • Modern/Trendy Fonts – Shows your brand is on-trend and not old school
  • Elegant Fonts – Create an atmosphere of luxury and exclusivity
  • Handwritten & Decorative Fonts – Adds a more personalized touch and evokes emotion

Your choice of font can tell a lot about your storefront. Always ensure that the font you choose matches the overall style and atmosphere of your online store.

Choosing The Right Favicons

What are favicons? Ever noticed that tiny icon on your browser tab that helps you remember what tab is which when you have like a gazillion open? Yup, those tiny icons are referred to as favicons. 

In most cases, favicons are just a tiny version of your brand logo. It is best to design your logo with favicons in mind. There should be no text or complicated design elements in a favicon and thus your initial logo design should keep this aspect in mind. Always ensure that the favicon you select is on a transparent background so that it can fit anywhere.

Choosing Icon Size & Design

Icons make the recognition of certain buttons instantly recognizable and can serve various purposes. The icon of a shopping cart or search bar, for example, is instantly recognizable and clearly demonstrates their purpose or functionality. 

Icons reduce the need for wordy paragraphs with the help of symbols, texts, and colors. They also help make your store that much more visually appealing and engaging. Large easy to understand icons can also make easy for customers to navigate between pages and find products they are looking for.

Icons help organize your storefront making it easier for customers to understand various functionalities in a clear and effective manner. Functionality and practicality are more important than uniqueness and originality when it comes to icons. 

As long as you ensure the design and color of your icons match the overall tone or theme of your storefront they will assist in building integrity and brand image.

Store Design Can Speak Volumes

The design of your online drop shipping or e-commerce store can play a major role when it comes to engaging customers and triggering a purchase. In such a competitive marketplace it becomes essential to pay attention to the details that matter in order to stay one-step-ahead of the rest of the competition. If you are in need of having our team of experts build you a perfectly branded, ready to sell store, click the button below to check out more about what we offer!

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For most individuals building a well designed online store isn’t the greatest challenge. With the right templates, well-written product descriptions, and appealing store designs having a great looking store is no longer as challenging as it once was. 

It may have gotten easier to design a web store either for your own products or for drop shipping but with so much competition finding a way to market that store to the desired target audience has become a whole lot harder. Most markets have become highly saturated and finding that niche that can allow you to rank up quicker and become profitable and popular is becoming increasingly difficult.

What if we told you that you can find the right niche for your online store using just four easy steps? That’s right! We have come up with the best tips and tricks to focus your marketing efforts and find a niche that is not only profitable but also captures your interest.

  1. Finding A Niche Through A Dropshipping Platform?

If you are using a dropshipping platform such as Wonify check relevant statistics that can help you better understand what niches are popular and what products are doing better than others.

A great tip during your niche research is to administer a measurable value to the items that can be found on your dropshipping platform. This way you can quickly determine which niche products are more lucrative than others and what markets tend to be more popular for buyers on the said platform 

For example, if you input a particular keyword and can find more than 2000 products listed this means that that particular niche has a 5-star rating. The next thing to look at is the order number. Taking the average number of orders for the top 10 products listed on a particular keyword can also tell a lot about the popularity and scope of that given niche. If the means score is higher than 2000 orders than once again that niche should be allocated a 5-star rating.

Other ways to determine the most popular niche markets will also include things like supplier credibility, price, seasonality, customer reviews, and market trends. Whether a particular product is suitable for being promoted via social media channels and SEO is yet another aspect that has to be taken into consideration when finding that perfect sweet spot.

  1. Finding A Niche Through Google Trends

Google Trends is an awesome tool that is essential when it comes to determining public interest in a particular product or niche market. By analyzing Google search trends this tool is able to provide vital information on a particular product such as:

  • Search volume changes over time
  • The most popular search terms or keywords
  • The locality of where the searches are predominantly coming from
  • The consistency or frequency of the search term over the course of a year

Using this tool and familiarizing yourself with its many potential settings and filters can be instrumental in helping you identify highly profitable market niches that have the potential to grow quickly and be highly profitable.

  1. Finding A Niche Using Instagram

The exponential success of social media platforms such as Facebook, Instagram, Pinterest, Twitter and many more has made it easier for marketers to understand and quantify consumer behavior. 

With Instagram, it is a matter of simply inputting a ‘category’ in the search bar that you want information on and looking at the names of the accounts that contain your focus keywords. By opening these top accounts you can quickly determine the number of followers in each of these accounts that can give you a quick idea of the potential in the market place.

If the top accounts have more than 50,000 followers that you have likely stumbled upon a popular niche that has a large target audience. Not only does this help in determining market size and popularity you can also contact these accounts and see if they would be interested in promoting your product via a shoutout which can result in an influx of sales in relatively quick time.

  1. Finding A Niche via Facebook

Facebook is the mother of all social media platforms just as Google is the king of search engines. When finding a niche using Facebook, type the desired keyword in the search bar and then choose the ‘Groups’ section which will populate a list of groups that have the primary keyword in their name.

Each group will also show the number of members enrolled. A general rule of thumb when researching viable niches on Facebook is to look for a niche that has more than 15 groups with each group having an average of at least 30,000 members. The ‘Pages’ section can also help in providing insight into the popularity of the said niche and the potential opportunities it presents for your business.

How Can One Determine What Niches To Avoid?

Certain market niches have to be avoided or approached with great caution as they might not be fit for online selling. Market niches that have products or items that are either too large, bulky or heavy (such as industrial machinery) are not ideal for online selling. Products that require the need to be touched or thoroughly inspected are also not ideal niches to get into as return rates that be atrociously high and can bleed away profits.

Products that are fragile or perishable and can easily be damaged during transportation should also be avoided. Finally, avoid niches that involve the shipping of items that can pose legal issues either at customs or at the postal service.

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